Paid Media

Advertisers do this by paying a charge each time their ad is clicked on a search engine or website. PPC advertisements are frequently visible on social media platforms or on search engine result pages (such as Google Ads or Facebook Ads

On websites, mobile applications, or social media platforms, display adverts are displayed as banners, images, or videos. Advertisers pay for ad placements based on clicks or impressions (the number of times the ad is displayed

On well-known social media sites like Facebook, Instagram, Twitter, LinkedIn, and others, advertisers may advertise their content or products through sponsored posts, sponsored stories, or display advertising.

Native advertisements look more natural and unobtrusive since they mix in with the surrounding content on a website or platform. These adverts are paid for by advertisers to display in editorial articles or feeds.

Businesses work together with content creators or social media influencers who have a sizable following to market their goods or services. This cooperation is frequently paid with cash rewards or complimentary goods and services

Companies pay to have their material, such as articles, films, or infographics, published on third-party websites or media sources in order to broaden their reach and reach new consumers.

While email marketing may comprise both owned and earned media, organizations may also pay for email placements in newsletters or sponsored email campaigns to reach a wider subscriber base.

Companies may fund events, webinars, or conferences to improve brand recognition and engage with a relevant target audience.