You may improve leads and sales by using over-the-top advertising and connected TV adverts. Through internet-connected devices, instead of using traditional cable or satellite TV services, OTT advertising targets viewers with relevant commercials. OTT platforms are media services that deliver content to customers directly over the internet, enabling them to watch videos on a variety of gadgets, including smart TVs, streaming media players, smartphones, tablets, and PCs. Netflix, Hulu, Amazon Prime Video, and Disney+ are a few prominent OTT platforms
OTT advertising gives marketers the chance to connect with their target audience in a more specialized and tailored way. This is how it works:
Advertisers may monitor the effectiveness of their OTT campaigns using a variety of measures, including click-through rates (CTRs), completion rates, and the quantity of ad impressions. With the aid of this information, they may evaluate the success of their advertisements and plan out their subsequent marketing initiatives.
OTT platforms gather information on viewer preferences, watching patterns, and demographics. Using this information, advertisers may target particular audience segments based on characteristics like age, gender, geography, hobbies, and online activity
Measurable outcomes:
In contrast to other digital ad formats, OTT commercials are frequently unskippable, guaranteeing that the audience sees the whole ad
Our team will conduct a thorough analysis of your business and marketing objectives. In order to better assist you with the media planning and purchasing process, this gives us insights into the goals you intend to accomplish with your OTT advertisements.
We approach everything we do from the perspective of a business owner and are data-driven. We are continually thinking about what's best for you
Our team will develop a custom audience to show your OTT advertising after knowing about your marketing aims and goals. Instead of buying YouTube TV ads on ESPN because you think your target audience watches ESPN, OTT is about reaching the right consumer at the right time.
We'll help you find certified homeowners in a particular age range who fall within your desired household income ranges, reside in homes of a certain age, and have previously looked online for home improvement and comfort.
OTT advertising may be expensive when done directly with service providers like Hulu, YouTube TV, and Sling. You have more purchasing power thanks to Dunpruf's strong partnerships with media distributors, which results in cost-savings on advertising spots.
The media buy will then be organized on your behalf by us, sparing you the trouble of dealing with obnoxious suppliers. Learn more about our advertising purchasing and planning services for companies that provide home services.
Give us the research to do so you don't have to. To write the appropriate script and messaging, we'll work with you.
Then, we'll handle the whole creative process to produce stunning, effective advertising, from scriptwriting to post-production. You can participate to the extent that is necessary for you.
Like other OTT add-on vendors, we provide complete reporting and analytics. More importantly, Dunpruf Publicity offers more in-depth reporting insights than other OTT advertising companies, including website traffic from OTT commercials, fresh leads generated by OTT, and revenue generated from each campaign
In contrast to other OTT advertising platforms for home service businesses, Dunpruf may link OTT directly to your specific campaign objectives. Do you require 10 technicians to be hired? We can let you know who used OTT to apply and who was employed
Would you like to increase your sales and leads? To provide thorough lead and revenue attribution from your OTT adverts, we'll track the sources of OTT leads and work with you
Advertising Agency
Calle Río Guadiana N°23, PISO 2, Col. Renacimiento, Cuauhtémoc, C.P. 06500 Mexico City, CDMX
info@dunprufagenciapublicidad.com
+52 1 55 5705 6400
Copyright © 2024 Dunpruf Agencia de Publicidad. Todos los derechos reservados.
